The Goiás Court of Justice ruled that iFood cannot impose a minimum order value nationwide. This was decided by the Goiás Public Prosecutor’s Office, which deemed the practice abusive and in violation of consumer protection laws. However, the ruling is not yet in effect.
You need to know a brief overview of the important information.
- iFood was banned from imposing a minimum order amount by Justice due to it being deemed unfair.
- The platform will be given a period of 18 months to phase out the collection, gradually decreasing the value until it is completely eliminated.
- iFood has been ordered to pay R $ 5.4 million for group moral harm and plans to appeal the ruling.
How will the process of change unfold?
iFood has 18 months to remove this rule, or it could face fines of up to R$1 million for each violation.
The minimum amount will decrease slowly over this time.
- Once the decision is made official, the limit will decrease to R $ 30.
- After half a year, the amount will decrease to twenty Brazilian reais.
- The fee will decrease to R $ 10 in another half-year.
- The requirement will be fully removed by the end of the period.
iFood was ordered to pay R $ 5.4 million for collective moral damage in addition to removing the minimum order requirement. The amount will go to the State Consumer Protection Fund, as stated by the MPGO, as the practice negatively impacted consumers who had to add extra items to complete their orders.
What is iFood’s response to the decision?
iFood mentioned in a statement to g1 that restaurants will still have the option to establish a minimum order amount and that it will abide by the ruling. The company believes that the prohibition could negatively impact small businesses relying on the platform for their operations.
An extract from the formal declaration states:
Restaurants use a minimum order policy to avoid disruptions when customers order small items like a soda. This policy is applied across various ordering platforms, such as phone calls, WhatsApp, and restaurant apps.
How does that affect you?
iFood customers will no longer have to add extra items to meet a minimum value requirement set by the platform, but some restaurants may still have their own minimum values in place, so this practice could still be seen in some establishments.
The choice could also affect shipping costs and fees, as iFood may seek to offset the prohibition through other means.
Do you think this change will enhance the app experience or potentially hurt small restaurants?
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