The Brazilian smartphone market is dominated by Samsung and Motorola, with Xiaomi and Apple competing for third place. Apple has seen a decline in active users since December 2024, allowing Xiaomi to take the lead.
Xiaomi will solidify its position in third place.
StatCounter reported that in January 2025, Samsung was the top player in the Brazilian market with a market share of 37.96%, a minor decrease from December’s 38.68%.
Motorola is in second place with 23.59% (compared to 24.32% in December), while Xiaomi remains in third place for the third consecutive month with 19.18% (down from 19.88% last month). Apple has shown a slight improvement, moving from 8.44% in December to 10.05% in January, but still lags significantly behind Xiaomi by 9.13%.
The data indicates that an unidentified company holds 4.11% of the Brazilian market, placing it among the top 5 companies. Realme entered the Brazilian market in December 2020 and made its first appearance in the top 10 in October 2022 with a 0.23% share, ranking seventh. Currently, realme holds a 1.68% share, placing it in sixth position in the Brazilian market.
Which mobile companies are the biggest in Brazil?
Top 10 mobile phone manufacturers in Brazil in January 2025 are listed in the ranking.
| Company | % | |
| 1 | Samsung | 37.96 |
| 2 | Motorola | 23.59 |
| 3 | Xiaomi | 19.18 |
| 4 | Apple | 10.05 |
| 5 | Unknown | 4.11. |
| 6⬆ | realme | 1.68 |
| 7⬇ | LG | 1.49 |
| 8 | Infinix | 0.62 |
| 9 | Nokia | 0.19 |
| 10 | ASUS | 0.8 |
View the chart displaying the outcomes from January 2024 to January 2025.
Before you depart…
The Net Workshop provides test lists conducted in-house, including a Speedtest ranking of cell phones tested and a ranking of the best batteries for those concerned about device usage duration without recharging.
Source: StatCounter