Retail in Brazil is rapidly evolving due to technological advancements, with stores increasingly aligning with consumer preferences to meet their needs effectively. William Mairene, the director of NTT DATA business unit, emphasizes the role of artificial intelligence (AI) and Internet of Things (IoT) in assisting companies in this endeavor.
Summary of essential information to understand
- Stores are using technology to gain a deeper understanding of customers and provide more customized interactions.
- Artificial intelligence and the Internet of Things are utilized for forecasting demand, enhancing services, and streamlining product distribution.
- Integrating both brick-and-mortar and online stores is crucial for staying competitive in the market.
Prepared stores cater to discerning customers.
Stores now utilize chatbots and virtual assistants to promptly and effectively address customer inquiries, catering to discerning consumers seeking an integrated offline and online shopping experience.
Tools like artificial intelligence (AI) enable retailers to provide customers with products they are interested in, taking into account their previous purchases or searches. This leads to a more customized and appealing shopping experience.
The idea of omnichannel retail has seen significant growth in the country, as stores are now offering customers a seamless shopping experience that integrates both physical and digital channels. This allows customers to decide the method, timing, and location of their shopping, be it in-store, online, or via apps.
Logistics greatly benefits from technology advancements, as predictive analysis tools and IoT can now anticipate customer preferences and streamline delivery processes, leading to faster and more efficient product distribution.
The obstacles and what lies ahead
Integrating new technology with existing business systems can pose difficulties, requiring stores to maintain smooth operations while ensuring safety and efficiency. IT integrators play a crucial role in helping companies tailor technology to their specific requirements.
Physical and online stores must recognize that the retail industry’s future relies heavily on technology. Mairene cautions that businesses embracing and implementing new technological solutions will have the greatest potential for expansion. Digital transformation is now a crucial requirement for success and overcoming market obstacles.
NTT DATA information
NTT DATA, the largest technology company globally, operates in 58 countries with more than 195,000 employees. It provides a customized range of services and solutions to support business growth.
The company utilizes various technologies along with its own software to develop unique and tailored solutions that cater to organizations’ specific requirements. They operate across all business sectors, from managing processes to enhancing customer satisfaction, providing a comprehensive and unified perspective of the business.