Retail in Brazil is rapidly evolving due to technological advancements, which require stores to align closely with consumer preferences to meet their needs effectively. William Mairene, director of NTT DATA business unit, highlights the role of artificial intelligence and IoT in assisting companies in this endeavor.
Summary of essential information to understand.
- Stores are using technology to improve customer understanding and provide tailored experiences.
- AI and IoT are utilized for forecasting demand, enhancing services, and streamlining product distribution.
- Integrating brick-and-mortar and online stores is crucial for staying competitive in the market.
Prepared stores catering to discerning consumers
Stores now utilize chatbots and virtual assistants to promptly and effectively address customer inquiries, catering to discerning consumers seeking a seamless blend of physical and online shopping experiences.
Tools like artificial intelligence (AI) assist retailers in providing customers with products tailored to their preferences, determined by their past purchases or online searches, resulting in a more individualized and engaging shopping experience.
The concept of omnicanality has significantly expanded in the country, allowing customers to decide where and how they want to shop, whether in-store, online, or through apps.
Logistics greatly benefits from technology advancements, such as predictive analysis tools and IoT, enabling accurate prediction of customer preferences and demands for efficient delivery route planning and inventory cost reduction. Consequently, products can be delivered faster and to the correct destination.
The obstacles and what lies ahead
Integrating new technology into existing business systems can be difficult, as it requires ensuring that everything functions smoothly while maintaining safety and efficiency. IT integrators play a crucial role in helping companies tailor technology to their specific requirements.
Physical and online retail outlets must grasp that the future of the industry is heavily reliant on technology. Mairene cautions that businesses embracing and implementing new technological advancements will likely experience the most growth. The integration of digital solutions is now an essential requirement rather than an optional feature for achieving success and overcoming market obstacles.
NTT DATA information
NTT DATA, the biggest technology company globally, operates in 58 countries with more than 195,000 staff, providing a customized range of services and solutions to boost businesses.
The company utilizes various technologies along with its own software to develop unique and personalized solutions that cater to the specific requirements of businesses. It operates across all sectors of companies, including process management and customer service, to provide a comprehensive and cohesive understanding of their operations.