Streaming remains robust in Brazil, with Netflix facing growing competition despite its leading position in the market, according to a recent report by JustWatch.
Summary of important information to be aware of
- Netflix remains a top player but experienced a 3% market decrease in 2024.
- Amazon Prime Video acquired 1% stake and made it available on Netflix.
- Globoplay experienced a 1% growth and currently possesses a 13% market share.
Netflix remains the top player in Brazil, although it faces increasing competition.
Netflix holds 25% of the market share, while Amazon Prime Video is steadily approaching with 20%. Following them is Globoplay, a stable and nationally significant platform, with a 13% share. Max and Disney+ combined account for nearly 30% of the market, indicating a preference for diverse entertainment options among Brazilian consumers.
Apple TV+ is the leading platform in Brazil, holding the largest share of the market at 7%, while MUBI, in seventh place, has a unique proposition and accounts for 3% of the market.
Currently, these are the main streaming platforms ranked in Brazil.
- Netflix: a quarter
- Amazon Prime Video offers a discount of 20%.
- Disney+ offers a 15% discount.
- Max: Thirteen percent
- Globoplay has a 12% share.
- Apple TV+ accounts for 7% of the market share.
- MUBI offers a 3% discount.
- Other: 5% – Five percent for other items
Before you depart…
You may want to find out which movies and TV shows are coming out in January.
- At the movies
- Netflix is a popular streaming service.
- Video Prime
- Max.
- Globoplay is a streaming service.
- Disney Plus
- Apple TV+ is a streaming service.
- SBT television network