Apple CEO Tim Cook announced during a teleconference that the company had achieved 2.3 billion active users, with significant growth attributed to Apple Intelligence, the company’s AI suite.
Apple has 2.3 billion users who are actively using their services.
The report mentions that iPhone sales decreased by 1% compared to the previous year, despite growth. This suggests that Apple Intelligence did not have the anticipated impact in encouraging customers to buy new devices.
Apple was still able to expand its number of users, with a growth of 150 million users compared to the previous year, reaching a total of 2.35 billion users in 2025, the highest number ever recorded.
Since the beginning of 2022, there has been an increase of 400 million users. The user base is likely to continue growing, particularly if Apple enhances Apple Intelligence to set it apart for future generations.
The AI market is thriving, with Google showing strong support for Gemini on Android phones. Adding new features and supporting additional languages like Portuguese can boost the company’s expansion.
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